Money is Sexy: The Pricing Conversation
This episode is all about money and pricing. Listen if you want to stretch your thinking!
Laura Payne-Stanley is a Success Management Consultant and a Coach. She works with private individuals as well as corporates and small businesses to enable them to create and live the life they want.
In this conversation, Kirsty and Laura delve into the intricacies of business success management, focusing on the importance of pricing strategies, the value of personal branding, and the inner work required for entrepreneurs to confidently present their worth. They discuss how to define success, the significance of naming a business, and the realities of financial management, emphasising that pricing should reflect the outcomes delivered rather than just time spent.
Laura shares insights on constructing a desired lifestyle through pricing and the necessity of believing in one’s value to communicate it to clients effectively.
Kirsty’s Key Takeaways
- Pricing is the difference between a successful business and a hobby.
- Construct your life parameters before setting prices.
- Understanding your value is crucial for pricing confidence.
- Raising rates is a choice that should be made with confidence.
- B2E is a new model that combines elements of B2B and B2C.
- Understanding client needs is crucial for effective pricing strategies.
I invite you to grab a cuppa, join me on the pink seat, and tune in your ears.
____
A Facilitator’s Journey is the podcast that looks at how you run your business as a facilitator or trainer.
You started this work because you have a passion that you want to share with organisations. However, there is the small detail that you are now running a business and this requires a whole other set of skills and knowledge.
Join me, Kirsty Lewis, Founder of School of Facilitation, as I interview trainers and facilitators about how they manage their businesses. I will explore how people run their finances, price their work, scale up, scale down, decide to retire, market themselves, manage clients, and much much more.
Laura Payne-Stanley is a serial entrepreneur, trusted advisor, professional speaker, Master Coach, and coach & Hypnotherapy trainer working with tenacious leaders and entrepreneurs, to create their greatest dreamed levels of legacy.
Key Links: