Navigating the Business of Facilitation and Training

Listen on Spotify
Watch on Youtube

This episode is about the pro’s and con’s of being an associate/sub-contractor vs having your own clients, pricing, and the power of niching.

Murray Cowell is a man on a mission to support facilitators, trainers, and coaches in developing themselves and their businesses. He has years of real-life experience of running training and facilitation businesses, accidentally created an email marketing business that ran for 10 years and now hosts monthly free learning sessions, coaches and has a membership.

In this conversation, Kirsty and Murray explore the intricacies of running a business as a facilitator and trainer. They discuss the challenges of pricing, the dynamics between associate and direct client work, and the importance of demonstrating value in training programs. The conversation delves into personal experiences, insights on marketing, and strategies for enhancing learning outcomes through blended learning approaches. They discuss the concept of viewing training as an investment rather than a cost, and the significance of niching in the coaching and training industry. Murray shares practical advice for new facilitators, highlighting the importance of leveraging personal networks and building long-term connections.

  • Navigating the Business of Facilitation
  • The Associate vs. Direct Client Dilemma – it depends on what you want out of life!
  • Understanding Pricing Strategies
  • Demonstrating Value in Training Programs – talk investment vs price or cost
  • Aligning Training with Strategic Priorities – help clients connect the learning to the bigger organisational picture
  • The Importance of Niching – what is your unique value that you bring to clients?
  • Advice for New Facilitators

For 25 years Murray Cowell been helping professional trainers to escape feast-and-famine cycles by finding more clients, raising their rates and reducing their hours, so that they can do more of the work they love, for the rewards they deserve and the respect they’re due. Murray’s unique combination of solid corporate experience, 10 years running a marketing agency, and serving on the senior team for three 7-figure training companies mean that he is ideally placed to help trainers to grow and scale their businesses.

Visit the Accelerando website HERE

Connect with Murray on Linkedin HERE

Find out more about the ClientFIND Club HERE