The Clarity Code: Define, Describe, Differentiate: Position Yourself Naturally as the Perfect Choice for Your Ideal Clients
In this hands-on workshop, you’ll master the three essential elements of the Clarity Code: Defining your perfect niche; Describing your services in a way that resonates deeply; and Differentiating yourself naturally from the competition.
You’ll discover why most common approaches to finding your niche and defining your ideal client actually hold you back from attracting premium clients. Through practical exercises and innovative frameworks, you’ll uncover how these elements are inextricably linked – and how getting them right can transform your business.
Working in a small group setting, you’ll learn to Define your ideal market position, Describe your services in a way that captures the attention of your ideal clients, and Differentiate yourself authentically without relying on outdated concepts like the USP.
You’ll leave with a completely fresh perspective on your business, your clients, and your unique value – plus practical tools to implement these insights immediately. This workshop will forever change how you present yourself and your services to potential clients.
As a seasoned festival goer, Murray is excited to be contributing to the magical merger of festival spirit and learning that SoFest represents!
A veteran trainer with 25+ years of experience, Murray Cowell specialises in helping trainers and facilitators create the thriving businesses they dreamed of when first striking out on their own. After experiencing firsthand the challenges of building a training practice, Murray has developed practical, proven methods that transform how trainers attract and serve their ideal clients.
Known for blending deep experience with genuine care for others’ success, Murray has helped countless trainers escape the feast-and-famine cycle to build sustainable, premium-rate practices. His gift lies in spotting potential in people and their businesses that they often can’t yet see themselves.