Murray Cowell
Beyond Content Marketing: Proven Strategies to Build Strong Connections and Meaningful Relationships with Your Ideal Clients
In today’s digital world, many trainers understand the need to constantly produce content – blogs, posts, videos, podcasts – to attract new clients. But simply adding to the noise rarely leads to meaningful connections or sustainable business growth.
As a result, many find themselves trapped in a cycle of constant networking, pitching, and proposal-writing, yet still face unpredictable income and feast-or-famine workloads.
In this keynote, Murray Cowell draws on 25+ years of experience to reveal four core strategies that transform endless content marketing into building strong relationships through “Connection Marketing”.
We’ll explore how to move beyond random posting to create purposeful communications that resonate strongly with your ideal clients and attract them towards you..
You’ll discover how to:
- Focus your efforts on exactly the right people
- Cut through the noise to get noticed (without being “salesy”)
- Build genuine relationships at scale
- Turn connections into meaningful conversations
Whether you’re just starting out or looking to scale your existing business, you’ll leave with practical strategies to create authentic connections that naturally lead to premium client relationships.
This session will forever change how you think about marketing your training business.
As a seasoned festival goer, Murray is excited to be contributing to the magical merger of festival spirit and learning that SoFest represents!
A veteran trainer with 25+ years of experience, Murray Cowell specialises in helping trainers and facilitators create the thriving businesses they dreamed of when first striking out on their own. After experiencing firsthand the challenges of building a training practice, Murray has developed practical, proven methods that transform how trainers attract and serve their ideal clients.
Known for blending deep experience with genuine care for others’ success, Murray has helped countless trainers escape the feast-and-famine cycle to build sustainable, premium-rate practices. His gift lies in spotting potential in people and their businesses that they often can’t yet see themselves.